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Search resuls for: "Athletic Brewing Co"


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Founded in 2017, Athletic Brewing Co. opened the doors to its nonalcoholic craft brewing facility within a year. Unlike other brewing companies, Athletic Brewing didn't cut its teeth making alcoholic beer before pivoting into nonalcoholic options. Instead, Athletic Brewing was founded on the idea that nonalcoholic beer didn't need to be a niche category with limited offerings. Fast forward to 2024, and Athletic Brewing is now dominating the nonalcoholic beer market. According to NielsenIQ data, Athletic Brewing represents 19% of the domestic nonalcoholic beer market, making it the top nonalcoholic beer brand in the country.
Persons: I'd, Bill Shufelt Organizations: Budweiser Zero, Heineken, Athletic Brewing Co, Athletic, Athletic Brewing, CNBC, Foods Locations: Connecticut
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow Athletic Brewing Co. became the king of nonalcoholic beerAthletic Brewing Co. is a midsize craft brewing company based out of Milford, Connecticut. Like most craft brewing operations, Athletic Brewing pumps out IPAs, dark beers, lite beers, hazy, special edition and maybe even fruity offerings during the summer. Similar to other breweries, you'll find huge industrial barrels of hops and wheat, and maybe a couple of brewing awards displayed. But the one thing you won't find at Athletic Brewing is alcohol.
Organizations: Brewing Co, Athletic Brewing Locations: Milford , Connecticut
Indeed, studies show that drinking alcohol is less in vogue with younger millennials and Gen Z. Mounting concern around weight loss drugs GLP-1 drugs, which mimic the action of the glucagon-like peptide-1 hormone and stimulate insulin secretion after a meal, lower blood sugar and send feeling of fullness to the brain. What's more, GLP-1 drugs are an overwhelmingly American topic, with most Europeans unaware of them or unwilling to pay high prices. In total, GLP-1 users are only a very small slice of total alcohol consumers, said Spiros Malandrakis, lead alcohol industry researcher at Euromonitor International. The most vulnerable purveyors are those that are trailing the shift in consumption, notably domestic, non-premium beer brands.
Persons: Katie Pell, Pell, wasn't, millennials, Eli Lilly's Mounjaro, Goldman Sachs, Jason English, Nadine Sarwat, Bernstein, Sarwat, Spiros Malandrakis, , BUD YTD, who'd, Mickey Velado, Brian Sudano, Nell Healy, Healy, she's, Malandrakis, Ryan Brigden, Brigden, Sudano, Joseph Gabelli, Gabelli, Z, there's, it's, Garrett Nelson, They've, seltzer, Nelson, Molson Coors, Bud, he's Organizations: Gallup, Drugs, Nordisk's Ozempic, JPMorgan, CNBC, Euromonitor, Anheuser, Busch Inbev, Beverage Marketing, Constellation, Guinness, Corona, Heineken, Athletic Brewing Company, Heineken Holding, Carlsberg, Constellation Brands, Malandrakis, Beverage, Gabelli, Diageo, Molson Coors, Busch InBev, Molson, Anheuser Busch Locations: Brooklyn, U.S, GLP, imbibing, Angeles, Colorado, Washington, California, North Carolina, San Francisco Bay, Europe, British, Brazil, India
Athletic Brewing Company’s collaboration with Netflix will feature limited edition, co-branded nonalcoholic beers, the brewing company announced in a news release. Athletic Brewing Company's collaboration with Netflix features three limited-edition, co-branded non-alcoholic beers. Athletic Brewing CompanyThe booze-free beer might appeal to the one-third of Americans who reported trying to consume less alcohol, according to a recent survey. Nonalcoholic beer sales were up by 33% this year, the survey found. Athletic Brewing, launched in 2018, ferments its brews to be less than 0.5% alcohol by volume – the legal limit for US-brewed nonalcoholic beer, the company said in the release.
Persons: Netflix’s “, , Henry Cavill, Josh Simon, ” Simon, Geralt’s Organizations: CNN, US, Athletic Brewing, Netflix, Athletic Brewing’s Locations: Rivia
HydrowWhat it is: indoor rowing machineTotal capital raised: $255 million22. ipsaWhat it is: fine frozen dinners made to be heated on stove tops or in ovensTotal capital raised: Undisclosed23. MadhappyWhat it is: fashion and lifestyle brand focused on creating conversation around mental healthTotal capital raised: $1.8 million28. MugsyWhat it is: online retailer best known for its jeansTotal capital raised: None32 .Oliver CabellWhat it is: luxury footwear minus the markupsTotal capital raised: None33. The Normal BrandWhat it is: lifestyle brand that sells rugged clothing for men and women inspired by the MidwestTotal capital raised: None46. Win Brands GroupWhat it is: holding company with brands selling outerwear, home goods, and candlesTotal capital raised: $90 million50.
But the CEO of one of the leading non-alcoholic beer companies said that the demand for non-alcoholic brews is booming well beyond a single month. "This is the moment we've been waiting for in the category," Bill Shufelt, Athletic Brewing CEO, said on CNBC's "Squawk Box "on Wednesday. Long a sleepy category within the broader industry of beer, non-alcoholic beer has seen its growth skyrocket in recent years as bigger beer giants like AB InBev and Heineken launch new products as well as the emergence of independent brewers like Athletic Brewing. The lack of quality non-alcoholic beer options was the impetus for Shufelt, a former trader at Steve Cohen's Point72 Asset Management, to start the Connecticut-based company in 2017, which solely focuses on non-alcoholic brewing. Shufelt said that non-alcoholic beers now make up more than 2% of all beer sold at U.S. grocery stores, and at some national chain retailers, it is upwards of 8% of their beer category.
Dry January is almost upon us, and people around the world are gearing up for a booze-free month. The non-alcoholic beverage market is booming, with sales up 7% to become a $11 billion market in 2022. Here are some of our favorite booze-free options to enjoy all month long, and beyond. In addition to containing zero alcohol, it also has zero calories, zero carbohydrates, and zero gluten, making it a health-conscious option as well. The fizzy beverage has become a fan favorite on social media, with several TikTok posts dedicated to the drink.
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAthletic Brewing CEO Bill Shufelt breaks down the boom in non-alcoholic beerAthletic Brewing co-founder and CEO Bill Shufelt joins CNBC's 'Squawk Box' ahead of "dry January" to discuss the rise in non-alcoholic beer and more.
The investment gives Keurig a minority position in the beverage startup, which controls over half of the $328.6 million nonalcoholic-beer market. He quit his position at Point72 Asset Management in 2017 and cofounded Athletic Brewing a year later with the head brewer John Walker. Athletic Brewing now controls 45% of the non-alcoholic craft beer market. Athletic Brewing said it distinguishes itself from big beer brewers by being the only brewery in the country dedicated solely to nonalcoholic craft beer. The restaurateur Danny Meyer and Chang serve Athletic Brewing in Eleven Madison Park, Gramercy Tavern, The Modern, and Momofuku Ko.
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